Senior UX designer for AI, B2B SaaS & ecommerce
Design systems, branding, marketing, and CRO — from product craft to conversion.
About
I’m a senior UX designer who owns the experience end to end. Complex B2B tools, ecommerce journeys, and marketing surfaces that have to convert. I’ve shipped work on AI-powered products and I use AI to push research and design exploration further.
I partner with founders, PMs, engineers and lead with clarity, then craft, ship, and reflect.
Focus
Prompting, grounding, feedback loops, and trust patterns that make model behavior understandable.
Reusable patterns, states, and motion that keep complex products coherent as they scale.
From fuzzy opportunity to crisp MVP: information architecture, flows, and visual direction.
Approach
Every screen should help someone decide or act. I reverse-engineer the experience from the outcome.
AI feels magical until it fails. I design for uncertainty, recovery, and progressive disclosure.
Modern doesn’t mean loud. I aim for interfaces that feel precise, calm, and quietly distinctive.
AI harness
My AI harness covers research, design, and development — then I refine with craft, critique, and judgment.
Claude
Gemini
Grok
ChatGPT
Figma
Lovable
v0
Cursor
Copilot
Claude
Codex
Design leadership
I lead design practice with the same rigor I bring to product craft — direction, mentorship, and measurable outcomes.
Managed 2 graphic designers and 2 UX designers, leading sprint planning, design critiques, and career progression frameworks.
Mentored junior designers in design-system contribution, stakeholder presentation, and user-research rigor.
Selected work
Arundo Analytics
A B2B platform for heavy energy industry clients to monitor equipment performance and manage operational tasks with clarity and control.
Mondo Connex
A menu ordering system for kiosk, mobile, and desktop — used in airport restaurants across Australia and Southeast Asia.
Contact
Open to product design collaborations, AI UX consulting, and full-time senior roles.